Market Monitor
Have a new marketing idea but not sure if the audience will respond positively? Contact us to test your campaign in a controlled setting.
Who we are
A fully-serviced marketing research agency based in Qatar, MarketMonitor is the eyes and ears for your business and marketing prospects in the country and other Middle East, Africa and Asia markets. We provide deep market knowledge and help strengthen your strategy decisions by employing the latest tools in research to mine critical consumer insights and trends.
Our rich and diverse repository of experts lends us a global outlook and makes us a one-stop-shop for all your bespoke research needs. We operate in the region through a close-knit network of research hubs in 18 countries, which boasts 40 research professionals and 12 specialists in qualitative research.
Secondary and Primary research
Whether it is scanning a trove of published research and data or directly engaging with the audience for first-hand accounts, we handle them all.
Qualitative and Quantitative methods
Does your research require an in-depth interview to record emotional responses or a set of numerical data? At MarketMonitor, we are equipped to handle both scenarios effectively.
Business to Customer (B2B) and Business to Business (B2B
Catering to a corporate audience in the industry entails a different science when compared to reaching individuals directly in the market. Our long-standing expertise in both domains makes us a research company of choice.
WHY RESEARCH?
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” – David Ogilvy
If you have visited our page, chances are that you already have a challenge at hand that is in desperate need of a solution. Research can be an effective sounding board for a range of business decisions, from developing and testing the feasibility of a new marketing campaign, launching a new product, foraying into a new market or to assess the effectiveness of your latest advertisement.
While the industry provides a variety of research agencies of various sizes, MarketMonitor prides on its vast network, expertise and portfolio of services that are provided under a single roof. Here are some reasons why you must consider research, and once you do, why MarketMonitor is the right place for you:
- Companies entering Qatar need to understand the social fabric and its communities, and nobody understands them like we do.
- We provide quick services and are cost-effective.
- Our research services bridge the gap between corporates and customers.
- We help reduce wastage of resources by linking marketing activities to informed research.
- In this competitive environment, opportunities should be utilized swiftly, and our research gives you a competitive edge by taking you to the mind- and heart-space of the audience.
- And lastly, collaborations lead to success.
What sets the MarketMonitor team apart?
In addition to the six experts manning the Qatar HQ, we work with an ever-growing pool of experienced researchers, interviewers, moderators and ‘mystery shoppers’ across the region who bring vast knowledge to the table. The team composition exhibits a rich diversity of cultures and nationalities, from local Qataris to trans-Arab, Asians and Western expats. This is reflective of Qatar’s and the region’s eclectic market, which further makes marketing research all the more crucial before companies invest valuable resources.
Why Qatar?
Having our headquarters in Qatar gives us a strategic advantage. We are operating at a time and place which stands at a critical juncture of transformation, with economies in the Middle East shedding away their oil-reliant past and heading towards a future of economic diversification, public-private partnerships and investments in efficient technology. Moreover, the Arab world boasts a young population that craves in-trend products and services; according to an estimate, close to 30% of the of the Middle East’s population is aged between 15 and 29 and they represent over 108 million people. This comes with the responsibility on the part of companies to understand the young audience, understand their views and develop communication strategies that resonate with this critical segment of the population.
This, coupled with milestone events in the region such as the Expo 2020 Dubai and 2022 FIFA World Cup, make the Middle East an exciting region for investments, new communication ideas and sustainable innovations.
And at the heart of all these opportunities is the importance of knowing your audience.
The address to begin this eventful journey is ‘MarketMonitor’.
